Bristol Fashion Week Spring/Summer 2015
Bristol Fashion Week underwent an epic restyling this season, with Style Tribe helping to lead the PR and social media change.
The south west’s biggest fashion event attracts some 7,000 visitors each season and, as an established event of many years standing, the organisers felt it was time to clear out the closet and bring in some new elements to keep the show as fresh as ever.
New host Lucy Watson from Made in Chelsea brought a breath of fresh air to the event, drawing a whole new audience to the shows, whilst veteran TV stylist Mark Heyes held up the fashion credentials, satisfying the show’s existing fans and wowing a new generation of style hunters.
On top of this, we put together a brand new event aimed at the next generation of fashionistas called So You Think You Want To Work In Fashion? A panel of leading fashion experts, including top designer Jørgen Simonsen, Cosmopolitan magazine’s Fashion and Style Director Shelly Vella, fashion entrepreneur Grazziella Pinto, answered questions from students about their varied careers in fashion and gave some top tips to help them carve their own careers in fashion.
Before the catwalk action even began, Style Tribe set about connecting The Mall’s retailers with prominent fashion bloggers, hosting a Bristol Fashion Week preview evening at Oasis and Warehouse. This ensured that bloggers and their key audience of 16 – 30s fashion lovers were already aware of the key trends and pieces that would be hitting the catwalk this season and were already talking about the event before tickets went on sale.
This season’s event attracted a wider range of fashion bloggers and press than ever before, with social media buzz eclipsing previous years, and #BristolFashionWeek becoming one of the hottest topics being discussed locally for the week preceding and during the event. Ticket sales were also up on the previous year, with a wider age range coming into The Mall to discover their fashion offering.
We’e already getting stuck into the Autumn/Winter 2015 show planning, but before we get to that, check out this video from Spring/Summer – it was an epic season!
*Images 1 and 2 by Charlotte Stone