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Edward Enninful appointed editor of Vogue

Screen Shot 2017-04-17 at 16.09.53Ever since outgoing editor Alexandra Shulman announced her departure after 25 years at the title, the industry has been abuzz with rumours about who might fill her coveted shoes, and this week we finally got the answer in the form of W Magazine’s Edward Enninful.

While he undoubtedly has the fashion credentials, he wasn’t on the radar initially, with many people expecting the role to go to Shulman’s current deputy, Emily Sheffield (who also happens to be the sister of Samantha Cameron) or Vogue fashion features director Sarah Harris. The bookies’ were even tipping Glamour Magazine’s Jo Elvin for the role at one point.

But these were all predictable choices, and if there’s one thing you don’t want to be in the fashion industry, it’s predictable. Enninful could be just what the title needs. He was awarded an OBE in 2016 for services to diversity in the fashion industry and, let’s be honest, Vogue could do with more than just a sprinkling of that.

After last year’s furore over Vogue’s negative stance towards bloggers (although to be fair, that was US Vogue), this was a fantastic opportunity for the title to prove that it is progressive and that it can make paradigm-shifting choices when it wants to. Vogue, and other titles like it, have often been accused of being a ‘posh girl’s club’ , out of touch with the reality of most people’s lives today. Hopefully the era of Enninful will put a stop to those kinds of perceptions and challenge the received notion of what it means to be a fashion magazine editor today.