London Fashion Week AW15

London Fashion Week was a riot of colours and textures this season, and we loved every minute!

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Somerset House was abuzz with the sound of snapping shutters as photographers lined up to catch the street style strutting over the cobbles. In fact, it seemed like there were more photographers out on the street than in the shows; the real money appears to be in capturing everyday people wearing the brands we all know and love.

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Whilst there we met up with our favourite blogging duo, She and Hem (above) who were beautifully matched and on trend for this season in 1970s style dresses and fedoras. The girls sent the photographers into a frenzy – it was like being part of a celeb entourage walking around with these two!

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Of course, Style Tribe got its fair share of attention, too. Here’s Vicky and Gina being accosted by the paps – we weren’t quite as as expert as She and Hem when it came to posing, but we gave it our best shot! (And thanks to She and Hem for taking the pic!)

We spent the morning at the Charli Cohen show, which was held at the beautiful ME: London hotel nearby. Charli’s designs are the ultimate in sports luxe and the theme of this season’s show was #CCFightClub, which saw all the models made up like chic ninjas ready for action.

Charli Cohen LFW

Photos: Vogue.co.uk

The models were strong and atheletic and showcased Charli’s ready-to-wear collection in a strong series of movements which included capoeira-style combat sequences.

Due to Bristol Fashion Week being just around the corner (more on this later!), we weren’t able to stay in London for very long this time but we’re looking forward to next season when hopefully we’ll get to spend more time pounding the pavements and meeting even more stylish people.

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London Fashion Week AW15

Style Tribe spent some time at London Fashion Week recently and discovered that what’s on the street is fast becoming just as important as what’s on the catwalk…

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As dedicated followers of fashion, London Fashion Week is one of the highlights of our year. Of course we go for the shows, but it’s also useful for networking and scoping out industry trends. This time around we hooked up with our favourite blogging duo, She and Hem, who were in town to soak up the trends and promote their blog.

She and Hem at London Fashion Week

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We soon discovered though that what’s happening out on the street is being watched just as closely as the models sashaying down the catwalk. Walking through Somerset House with the She and Hem girls we were ambushed by several paparazzi; there were probably more photographers out on the street than there were in the shows! It seems that  what  brands want most (and are most willing to pay for) is evidence of real people wearing their clothes – not just models.

Gina and Vicky at LFW

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Of course, Style Tribe got its share of attention, too. Here’s Gina and Vicky (above) striking their best pose for the street style paps. (We hadn’t had a lot of practice, as you can tell, but we gave it our best shot!)

Prior to all that posing though, we had spent the morning at the Charli Cohen catwalk show. Charli’s designs are the ultimate in sports luxe and the theme of this season’s show was #CCFightClub. The strong, athlectic models were kitted out like ninjas, with masks covering their faces, dishing out capoeira moves for the photographers at the end of the runway.

Charli Cohen LFW

 

Photo: Vogue.co.uk

We didn’t get to spend as much time as we’d like at London Fashion Week this time around because of some exciting developments in our work with Bristol Fashion Week (more on this later), but we hope to spend more time pounding the pavements next time!